Weekly demands at Hot Pizza are as follows Week 1 2 3 4 5 6

Weekly demands at Hot Pizza are as follows:

Week

1

2

3

4

5

6

7

8

9

10

11

12

Demand ($)

110

118

119

134

92

115

90

106

118

106

95

93



Estimate demand for the next four weeks using a four-week moving average as well as simple exponential smoothing with a = .01. Evaluate the MAD, MAPE, MSE, bias and TS in each case. Which of the two methods do you prefer? Why?

Week

1

2

3

4

5

6

7

8

9

10

11

12

Demand ($)

110

118

119

134

92

115

90

106

118

106

95

93

Solution

Weekly demands at Hot Pizza are as follows: Week 1 2 3 4 5 6 7 8 9 10 11 12 Demand ($) 110 118 119 134 92 115 90 106 118 106 95 93 Estimate demand for the next

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