Catherine Chao Director of Marketing Research is evaluating

Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of a new toothpaste package. Her staff reports that 17% of a random sample of 200 households prefers the new package to all other package designs. If Catherine concludes that 17% of all households prefer the new package, she is using _______.

a) a point estimate

b) a range estimate

c) a statistical parameter

d) an interval estimate

e) an exact estimate

Solution

a) a point estimate