Look into the future Consider trends in society technology e

Look into the future. Consider trends in society, technology, economics, environmentalism, and politics that can influence Ford Motor Compny. Be sure to look beyond Ford\'s current market, product, and geographic boundaries. Identify two or three factors that are most likely to create dramatic turns in their future strategy. How can the organizations prepare today for what might happen in three years?

Solution

For a cmpany and its product to be successful and remain that strong position going, it should be able to foresee the future in terms of their business. Its even more important for an established business like Ford as they already have various strong competitors present in the market. If they fail to predict the future trend, they will have to trail behind in the race. Some of the future trends that can change the way Ford is operating are as summarized below:

Technology: One of the fast changing factor in todays world and any business that will fail to cope with these changes are surely going to shut their operations. Automobile being one of the most researched sector, the techological changes happen at a fast speed. One radical technological change that could change the way Ford operates is the innovation of Driver less cars. With other automobile giants already testing the concept, Ford should start researching and get into this asap.

Environment:

With growing concern over environment and depleting petroleum reserve, the next thing to work about is car should switch their role from mere energy consumer to power producer.A scheme envisioned at the Technology University of Delft would use fuel cells of parked electric vehicles to convert biogas or hydrogen into more electricity. And the owners would be paid for the energy their vehicles produce. Ford should also invest in the same dimension to keep its nose ahead in the future competitions.