Which one of the following is the process of identifying and

Which one of the following is the process of identifying and dividing the groups within a market that share needs and characteristics and that will respond similarly to a marketing action?

Select one:

a. Market segmentation

b. Product development

c. Sales fulfillment

d. Market research

Solution

a. Market segmentation

Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups, or segments, that have common needs and respond similarly to a marketing action.