Healthcare Marketing and the Role of Ethics and Social Respo

Healthcare, Marketing and the Role of Ethics and Social Responsibility

Healthcare marketing today is a pervasive reality. What is the role of marketing ethics and social responsibility in healthcare today. Give an example of an unethical marketing practice being used today.

Solution

Role of marketing ethics and social responsibility in healthcare is explained as below-

Role of ethics-

Role of social responsibility-

Role of Marketing

Example of an unethical marketing practice that is being used today in healthcare-

Disregarding personal and medical privacy-

True privacy should protecting records so that they cannot be seen others who is not involved in treatment. But patients are forced to give up all privacy as a form of using their insurance benefits.

False advertising.

Professional health care ethics mush has a high standard for truth in advertising. But it is often engages in advertising that deceives many consumers.

Use deceptive language-

Professional ethics is about to give patients accurate and clear-cut information. But it uses deceptive language at every level.