What are the characteristics for a viable segment worth targ
What are the characteristics for a viable segment worth targeting (effective targeting)?
Solution
focusing on a specific group of customers is called target marketing. the seller defines his own regulations and abilities, based on these he can define his target market or target segment of customers. there are many benefits with this target marketing. the main characteristics are:
1. identifying the customers\' requirements- knowledge of customers
2. offering USP (Unique selling proposition) to customers
3. passionate about to offer a good product to customers and work for them
4. persistance efforts in service to the customers
5. beating the competition
6. good exposure in the markets.
