Play Around Toys Inc operates stores in different regions of

Play Around Toys Inc. operates stores in different regions of the country. The senior management of Play Around Toys Inc. has decided to tailor the merchandise selection for each store based on its sales patterns.

How could information systems help management implement this new strategy?

What types of data are other retail stores currently collecting?

What types of data should Play Around Toys Inc. stores collect to make merchandising decisions that support this strategy?

Solution

information system helps them to collect he details of the customers in a particular region. based on the information they choose what sort of products should be produce in the area and based on this whom will be selects as intermediary. and one more activity is, they need to collective competitors data and the sales and revenues which they are generating for different periods.

usually retail stores collects data from existing and past customers. once if any customer visit the store they collect individual information and keep it in electronic records. whenever they are going to issue a new product or new service they are going to be use this for their promotion.

here they need to collect higher amount of primary data from its own research in market. and the secondary data which they can collects from other retail stores is about the only details of the customers. it does not includes the customer personal details and family details much. it is our duty to collect it and use for promotional purpose.