Select one article that applies to focusing on understanding

Select one article that applies to focusing on understanding the role of marketing in the overall business strategy.

Solution

One of the most important parts of business success is found on marketing. Most aspects on any business depends on how successful marking is.

Marketing covers: advertising, public relations, promotions and sales.

It is the proces by which a product or service is introduced to potential customers. You can have the best product or the best service but if you dont have marketing then your potential customers will never know about it.

Your sales can be affected as well leading the company to close.

Even though marketing is an essential part of the business strategy it can be very expensive, this is why on their first year of creation many companies used half of their revenue in marketing.