Each element of the Web Analytics 20 model addresses a speci

Each element of the Web Analytics 2.0 model addresses a specific business question. Can you give an example of an element and how it addresses the associated business question?

Solution

Web analytics 2.0 model addresses:

        The presentation covered the back story about this topic Web Analytics: An Hour a Day, the back story about why traditional web analytics finds itself in a pickle and presented my vision, definition and outline of Web Analytics 2.0.

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign.

Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

(1) The analysis of qualitative and quantitative data from your website and the competition.

(2) To drive a continual improvement of the online experience that your customers, and potential customers have.

(3) Which translates into your desired outcomes (online and offline).

I had presented the idea of Web Analytics 2.0 in the Achieving Marketing ROI Online workshop series in now days. But it took the invite from the Authors Google to get me to formalize it and present the details of what the big hub was all about.

Web Analytics 2.0 Tools and Mindset:

They are Best tools in Web Analytics Quantitative, Qualitative, Life Saving. The big challenge for crossing any chasm, like this one, is not technology or tools or other related items. It is mindset. It is entrenched mindsets. For me and you and all of us the challenge will be to evolve our mindset to think 2.0. The mindset evolution that is absolutely required if you are to move yourself / Your organization to Web Analytics 2.0.

This is the Element of the web Analytics 2.0 model addresses a specific business used. An example of an element of these days, it’s not easy to keep up with all of the new products entering the social media monitoring and social customer relationship management spaces. While no list of these offerings is comprehensive, I’ve watched Ken Burbary’s wiki list of listening platforms grow from about 80 products to over 200 in the past 18 months. Some estimates of the global number of players in this arena are as high as 500.

These solutions scramble to differentiate themselves, whether through their content collection, analytics or visualizations, it’s quite possible that never before have so many companies made something so simple seem so overwhelming.

And other example Philip Sheldrake’s excellent new book, The Business of Influence: Reframing Marketing and PR for the Digital Age, devotes a chapter to breaking down the core competencies of firms in the realm of social Web analytics. I participated in Philip’s Influence Scorecard initiative in 2009, an attempt to forge common definitions of bedeviling terms like “influence” and “engagement” amongst measurement professionals.

These all are the Web Analytics 2.0 model addresses the associated business.