6 Your text uses the examples of Licensing and Franchising a

6/ Your text uses the examples of Licensing and Franchising as the basis for creation of a business model. You should be able to look at these two examples and see how a “Business Model” would be worked out to formulate a specific business design.

7/ Outsourcing –business models may be built around this practice. What is it? Why would you want to use such a business model to conduct business?

8/ Models Based on Networks – is the last example discussed in the PEM text. Why is this design hot? [What does your text say?] How would the BMC framework apply?

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