Apple wants to be close to its customers to better understan

Apple wants to be close to its customers to better understand customer preferences and have more interaction with their customers, therefore they choose to have the Apple stores company owned. This ownership of portions of its supply chain near to the customer is an example of: a. Backward Integration b. Horizontal Integration c. Forward Integration d. Retail Integration

Solution

It is forward integration because the definition of forward integration clearly indicates that when a manufacturer sells the product directly in the market, then it comes under the categorty of forward integration.

thus the answer is c. Forward Integration.