Roberto consumes Coke exclusively He claims that there is a

Roberto consumes Coke exclusively. He claims that there is a clear taste difference and that competing brands of cola leave an unsavory taste in his mouth. In a Wind taste test, Roberto is found to prefer Coke to store-brand cola eight out or ten times. The results of Roberto\'s taste test would refute Claims by critics of brand names that brand names cause consumers to perceive differences that do not really exist. consumers with the lowest levels of income are the most likely to be influenced by brand name advertising.

Solution

A. brand names cause consumers to perceive differences that do not really exist.