Please respond with a paragraph or more on whether you agree

Please respond with a paragraph or more, on whether you agree or disagree with this post and why. Use APA format and provide at least one reference.

Ideas produced from standard brainstorming are typically the same ideas that competitors will have already thought of. The entire point of pattern breaking thinking is to identify the truly innovative ideas. Employing the following 5 creative thinking tools will transition the thought process from standard brainstorming to pattern breaking thinking.

Reverse hidden assumptions

Force associations

Make comparisons

Take other perspectives

Start with an outrageous idea

Reversing hidden assumptions allows us to question assumptions about what we can and can’t do. An example of this would be taxi cabs and the assumption that a taxi company must own the cab. Think Uber.

Force associations allow us to take concepts from a completely unrelated item or topic, often as a result of pure chance, and applying phenomena from these topics to determine if they could be possible solutions to the problem at hand.

Making comparisons allows us to take a well understood system and comparing parts of that system to the system of the problem. This method is used widely in trying to develop more natural products. Often there are similar problems that nature has already solved.

Taking other perspectives employs the use of taking the perspective of someone very far removed from the problem. This person is often a celebrity or some other well-known position. The concepts or attributes that make this person so successful should then be documented and contrasted with possible solutions to the problem at hand.

Starting with an idea that is so outrageous that it would never be done allows us identify concepts from the original idea. Once these concepts are understood the same applicable concepts can be applied to a more tempered and acceptable solution. Our book uses the example of making sales pitches in the nude. The concept that can be identified and applied via a different solution here is the concept of increased transparency.

Prather, C. (2010). The Manager’s Guide to Fostering Innovation and Creativity in Teams. CWL Publishing Enterprises: Madison, WI.

Solution

Yes, i agree with the post.

Brainstorming is a thinking and ideating activity undertaken by a group of people in order to find solutions for a specific problem. Brainstorming often involves repetition of ideas by different participants. As it is a type of group discussion, many participipants in the brain storming session may not get ample opportunity to voice their opinions. This may result in some ideas and solutions not being discussed in the brainstorming session. People may also be uncomfortable suggesting radical and unorthodox ideas at the discussion, as their co-workers and managers may not appreciate it. Lastly and more importantly, brainstorming sessions, more often than not, may not bring out-of-the-box solutions in terms of looking at fresh perspectives. It is not as creative as it is touted to be.

In order to get more creative and out of the box solutions (and these solutions are more likely to be more effective), use of 5 creative thinking tools should be used (as mentioned in the question). Reversing assumptions and force associations will help us give a radical solution. Making compariosns is a rational way of looking at things. Taking other perspectives will help get out of the box solutions. As these solutions have been proposed by an outsider, it gives a new dimension to the problem, a dimension that could not have been possibly found by the company insiders.

Hence, i agree with the post.

References:

https://www.mindtools.com/brainstm.html

http://multitrain.fh-joanneum.at/courses/mod3/modul_3.2_T09.html