One way that marketing mix characteristics differ for organi

One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organization buying

advertising is often technical in nature.

promotions of all kinds are avoided.

price is firmly quoted and attempts at negotiation are considered bad form.

distribution is of negligible importance.

product quality is assumed among sellers and is rarely a buying criteria.

Solution

Correct option is price is firmly quoted and attempts at negotiation are considered bad form.

In organization buying generally intermediate goods are purchased and the prices are strictly fixed as the manufacturer does not charge much margin. However, for consumer buying the prices are quoted with exorbitant margin and therefore some degree of negotiations are allowed. With organization margin, pries are not negotiable .