Create a diagram similar to the diagram in Figure 110 that d

Create a diagram (similar to the diagram in Figure 1-10) that describes the industry value chain for a bicycle. Identify stages of the chain in which a company might use electronic commerce and explain how the company might use it in those stages.

Solution

Brand designs product----------------->Manufacturer receives designs----------->Manufacture acquires components and builds product to specification and cost -----------------------> Distributor receives product from brand/supplier, appoints resellers, sets retailprice, and does local marketing ------------------------>Retailer stocks and sells product----------->Consumers acquire product.

Company can use e-commerce in the satges of Distributor receives product from brand/supplier, appoints resellers, sets retailprice, and does local marketing. The company use e-commerce for finding out the distributors, appoints resellers, select from the number of available distributors.