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to read pages 1-16 on the article called \"Nora-Sakari: A Proposed JV in Malaysia (Revised).\" Then answer the question below in two paragraphs with 10 sentences in each paragraph:

Case: Nora-Sakari: A Proposed JV in Malaysia

1). As Zainal, who is vice-chairman of Nora Holdings, what would you do to ensure that Nora fulfills the Telekom Malaysia (TMB) contract?

Solution

The situation is that the Nora has got a contract from TMB, and requires a collaborator to help fulfill the agreement. To ensure fulfillment of the terms , a joint venture agreement with their first choice, Sakari, must be successfully negotiated. The negotiation process has not materialized due to the disagreement over several issues pertaining to the development of a joint venture. The overall matters for this non-materializing of the negotiation process are that they both have varied objectives, conflicting underlying goals, and cross cultural communication problems. The disagreements are in the arenas of equity,royalty payments, royalty payments, and expatriate matters. The underlying goals of the two companies will shape their future .Nora hopes to get the Sakari\'s technology, help the development of its nation\' infrastructure, make profit, and become a participant in South East Asian market. Sakari\'s primary goal is to move into the Asian market due to market growth potential at the least possible cost. Both companies must address the cross cultural issues that are becoming a barrier in the process.