How does Starbucks demonstrate a new focus on business ethic

How does Starbucks demonstrate a new focus on business ethics and social responsibility that provides bottom line benefits?

Solution

Environment: Starbucks operates business taking the environment into consideration. The Company has used innovations and technologies to reduce cost. In contrast, the company can increase profits including protecting environment simultaneously.In order to decrease the wasting cups, the company can launch reusable cub campaign to decrease using cups by discounting the prices for the customers who used reusable cubs. Moreover Starbucks can try to reduce the energy by installing LED lighting to save its energy including reserving water natural resource by changing faucet and using new dishwasher machine to save companys water.Besides, Starbucks has roles to protect climate change by supporting programs to help coffee farmers to diminish carbon emissions from burning in many areas around the world.

Social: Every company knows that employees are important resources because all organizations cannot succeed in businesses without employees. However, nowadays it is not only employees but its good companies have to involve communities. Since, they also affect corporations image and business as well.

Starbucks has realized these issues. In Starbucks shops, company has provided the benefits fairly to partners (employees) by following the laws of the respective places where it operates in. Because Starbucks believes in fair benefits that can motivate its partners working well. Moreover the company has treated partners with esteem without partiality, since everybody in Starbucks company is not seen as an employee but as a partner. Also, Starbucks has provided safety training programs for partners who work with company in order to protect themselves from accident.   

Starbucks treats its partners as good as company treats its customers. Moreover, Starbucks has encouraged communities as well. Because Starbucks believes that the company and communities have to run together.

Starbucks has created many programs to support communities which Starbuck was established to encourage these activities such as Young Action program; the company has supported young generation to improve their communities, moreover Starbucks has supported its coffee farmers by providing education, system and finance in order to improve the quality of coffee and farmers life to be better. For other projects, it has helped children all over the world to access clean water including recovering Gulf Coast by founding C.O.A.S.T fund to rescue the people at gulf coast and contributing education programs in china.

Economic: Starbucks is a well known coffee company which succeeds in business world. The main strategy that Starbucks conducts business is being Ethic Company. In terms of business, Starbucks has operated businesses by emphasizing high quality of products and services in order to make customers satisfaction. For high quality products, Starbucks has always collaborated with farmers who are one of suppliers by contributing education, knowledge and training to improve the quality of products for customers and company has never overstated with customer. All advertising of company has to be truthful and accurate communication on public. This shows the high standard of the company.

In terms of competition, Starbucks believes in fair markets by agreement with competitors do not control the markets in order to be free competition and talk about products and prices too under following laws of each countries where Starbucks has run business.

In terms of sustainable values-based service, Starbucks focuses on values of development and managing services of their company to drive the company to run business smoothly.