Homework SourseThe owners of Mi Casa Front Porch restaurant want to increas
The owners of Mi Casa Front Porch restaurant want to increase customer loyalty and increase repeat business. To better understand the composition of their clients, the owners need a review of the sample data obtained to determine why there were such a low percentage of repeat customers. Calculate and interpret the relative frequency of types of clients and reasons for returning to the restaurant from their Downtown Phoenix location.
a. Based on the scenario and data above, explain and analyze the relative frequency for types of clients and reasons for returning.
| Type of Client | Frequency | Reason for Returning | Frequency |
| Work in Local Business | 1216 | Quality of Food | 1064 |
| Attending Sporting Event | 874 | Quality of Service | 988 |
| Live in Area | 836 | Meal Prices Fair | 722 |
| Attending Convention | 456 | Ability to Make Reservations | 570 |
| Vacationing in Area | 233 | Accommodate Large Groups | 456 |
Solution
Following are the relative frequenices:
Relative frequencies for type \" work in local business\" is highest. And toruists (last type) has lowest relative frequency which is logical also.
And most of cutomers return due to quality of food. So owner should concentrate upon quality of food.
| Type of Client | Frequency | Relative Frequency | Reason for Returning | Frequency | Relative Frequency |
| Work in Local Business | 1216 | (1216/3615)=0.34 | Quality of Food | 1064 | (1064/3800)=0.28 |
| Attending Sporting Event | 874 | (874/3615)=0.24 | Quality of Service | 988 | (988/3800)=0.26 |
| Live in Area | 836 | (836/3615)=0.23 | Meal Prices Fair | 722 | (722/3800)=0.19 |
| Attending Convention | 456 | (456/3615)=0.13 | Ability to Make Reservations | 570 | (570/3800)=0.15 |
| Vacationing in Area | 233 | (233/3615)=0.06 | Accommodate Large Groups | 456 | (456/3800)=0.12 |
| Total | 3615 | 1 | 3800 | 1 |
