A hot topic in marketing research is the exploration of a te

A hot topic in marketing research is the exploration of a technology-based self-service (TBSS) encounter, in which various technologies (e.g., ATMs, online banking, self-scanning at retail stores) allow the customer to perform all or part of the service. Marketing professor Dan Ladik of the University of Suffolk investigated whether there were differences in customer characteristics and customer satisfaction between users of discount coupons distributed through the mail (nontechnology users) and users of coupons distributed via the Internet (TBSS users). A questionnaire measured several qualitative variables (defined in the file coupons.xls) for each of 440 coupon users. Consider the variable Coupon User Type (coded as 1 = mail, 2 = internet, 3 = both). The researcher wants to know whether the Coupon User Type is related to Gender (coded as 1 = male, 2 = female).

State the null and alternative hypotheses.

Choose the statistical test.

Select the desired level of significance.

Calculate the value of the test statistic.

Show all your work for calculations that must be done \"by hand\".

Determine the critical value for the test statistic.

Interpret the results.

Calculate the effect size, if applicable.

Coupon User Type	Gender
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	1
3	2
3	2
3	2
3	1
3	1
3	2
3	2
3	2
3	1
3	1
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	1
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	1
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	1
3	1
3	2
3	2
3	1
3	2
3	1
3	2
3	1
3	1
3	2
3	1
3	2
3	1
3	2
3	2
3	2
3	2
3	1
3	2
3	2
3	2
3	2
3	2
3	2
3	1
3	2
3	1
3	2
3	2
3	1
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	2
3	1
3	2
3	1
3	2
3	2
3	1
3	2
3	2
3	2
3	2
3	1
3	2
3	1
3	2
3	2
3	2
3	1
3	2
3	1
3	2
3	2
3	2
3	2
3	2
3	1
3	1
3	2
3	2
3	2
3	2
3	1
3	2
3	1
3	2
3	2
3	1
3	2
1	1
1	1
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	1
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	1
1	2
1	1
1	1
1	1
1	2
1	2
1	1
1	2
1	2
1	2
1	2
1	2
1	1
1	1
1	2
1	1
1	2
1	1
1	2
1	1
1	2
1	2
1	1
1	2
1	2
1	1
1	1
1	2
1	2
1	2
1	2
1	1
1	2
1	1
1	2
1	1
1	2
1	2
1	1
1	2
1	2
1	2
1	2
1	1
1	2
1	2
1	1
1	2
1	1
1	2
1	1
1	2
1	1
1	1
1	2
1	2
1	2
1	2
1	1
1	2
1	2
1	2
1	2
1	2
1	2
1	1
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	1
1	1
1	2
1	1
1	1
1	2
1	1
1	1
1	1
1	2
1	2
1	1
1	2
1	1
1	2
1	2
1	2
1	1
1	2
1	1
1	1
1	2
1	1
1	2
1	2
1	1
1	2
1	2
1	1
1	2
1	1
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	1
1	1
1	2
1	1
1	1
1	1
1	2
1	2
1	2
1	2
1	2
1	1
1	1
1	1
1	2
1	2
1	2
1	2
1	1
1	1
1	2
1	1
1	1
1	2
1	1
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	1
1	2
1	1
1	1
1	2
1	2
1	2
1	2
1	2
1	1
1	2
1	2
1	1
1	2
1	2
1	2
1	2
1	2
1	2
1	1
1	1
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	2
1	1
1	2
1	2
1	2
1	1
1	1
1	2
1	1
1	1
1	2
1	2
1	2
1	1
1	1
1	2
1	2
1	2
1	1
1	2
1	2
1	2
1	1
1	2
1	1
1	1
1	2
1	2
1	2
1	1
1	1
1	2
1	2
1	2
1	2
1	1
1	2
1	1
1	2
1	1
1	1
1	1
1	1
1	2
1	2
1	1
1	2
1	2
1	2
2	2
2	2
2	2
2	2
2	1
2	2
2	2
2	2
2	1
2	2
2	2
2	2
2	2
2	2
2	2
2	2
2	2
2	1
2	1
2	2
2	1
2	2
2	2
2	2
2	2
2	2
2	2
2	2
2	1
2	2
2	2
2	2
2	2
2	2
2	1
2	2
2	2
2	2
2	2
2	2
2	2
2	2
2	2

A hot topic in marketing research is the exploration of a technology-based self-service (TBSS) encounter, in which various technologies (e.g., ATMs, online bank

A hot topic in marketing research is the exploration of a te

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