Walmart provides a website where customers can shop for prod

Walmart provides a website where customers can shop for products, search for a nearby store, or even preorder new products. The website lets browsers see what is on sale and view company information. Access Walmart\'s company website at: www.walmart.com.

How does Walmart attempt to position itself on the website?

Compare the atmosphere of Walmart\'s website to the atmosphere of a typical Walmart store. Are they consistent? If not, should they be?

Solution

1. Walmart is a discount store which has positioned itself as the low price leader. For years Wal-Mart’s positioning statement, has been “Low prices…Always low prices!” It appeared on their stores, in their ads and on their website. but sometime around 2011 they changed this slogan to “Save money. Live better”. Though it appears to be a very minute change but its clear and sound. It send out the message that you shop at walmart to save money beacuse you are poor but you save money to live a better life. The new positioning is o beautifully aligned with what its target conumsers exactly feel.

2, Wal-Mart\'s web site has been a huge success with it causative further revenue to very cheap line. Wal-Mart uses a classy system of satellite-based communications. They conjointly provide a secure, secure and complete web site wherever shoppers should purchase all of an equivalent merchandise found within the store. the web site is strength as a result of it\'s not solely a method for getting merchandise, however is additionally a awfully thorough informational website.