How can Marketers use Smartphone appsSolutionMarketers can u

How can Marketers use Smartphone apps?

Solution

Marketers can use smart phone apps to promote their brand. The brand may be associtaed with a product or a service.

Apps can be used as a platform by marketers to connect with a large number of people. The marketers can also study and analyse buyer\'s behavior by making use of business intelligence and data analytics. They can track a customer\'s preferences through in build algorithms on the apps.

Marketers can allow users to do content download via the app for their product. Apps helps in more meaningful engagemnet with customers and this can be leveraged by the marketers to drive up their sales.

Many companies like Amazon (e commerce), Thomas Cook (travel and tourism) etc. connect with customers through mobile apps.