please select a company or organization of choice write a sw

please select a company or organization of choice write a swot analysis about its strengths and weakness include a reference page

Solution

COMPANY PROFILE: TATA MOTORS

BUSINESS SECTOR: AUTOMOBILE

ABOUT TATA MOTORS:TATA motors is one of the stronger players in the indian market as well as global market with the acquisition of Jaguar Landrover.It was established in 1945 it is an leading automobille multinational manufacturing company headquartered at mumbai, india, with employee strength of around 80,000 as of 2018.

SWOT ANALYSIS OF TATA MOTORS:

STRENGTHS:

1.Strong brand with diversified product portfolio

2.strong performance of Jaguar Land Rover division (Infusion of funds into its R&D)

3.Leading supplier of defense vechiles to indian army

4.efficient customer support

5. Nano, world cheapest car

6.

WEAKNESSES:

1. NANO\'S percetion as low cost car lead to decrease in sales volume and minor incidents related to NANO breakdown and fire accidents.

2.Limited international presence.

3.Indifferent to changes

4.Weak marketing policy

5.Narrow domestic market

OPPORTUNITIES:

1. Increase in per capita income lead to increase in the demand for automobiles

2.CNG and electric car models have promising market potential

3. Increase international persence will lead to increase in revenues and much more brand value.

4.Opportunities from mergers and acquisitions

5.Expansion of auto market.

THREATS:

1.increase in competition from other automakers

2.stoppage in the production of TATA indica may lead to decrease in the sale volume and downfall of revenues.

3.Increase in fuel prices

4.Government laws on Environment

5.Increase in production cost

6.Recent trade war between China and USA.