MyC Mktg 305 Marketing Pri Chapter 6 Quiz Question 13 of 20

MyC Mktg 305 Marketing Pri Chapter 6 Quiz Question 13 (of 20 13. O straight rebuy O purchase order modified rebuy. O new buy

Solution

13.e. New Buy P&G is a new or first-time buyer of the service. So,this type of purchase decision involves greater risks in it & hence takes time to decide. 14. c..Supplier development This effort minimises not only costs(including wastages & re-work),but also time in re-doing things & reduces waiting time till correct goods as per specifications arrive 15.Answer: d--a reverse In a reverse auction, amongst many sellers /bidders --bid in a sequential bidding just as a traditional /usual auction---the buyer observes the bids till the last bidder & the lowestprice-quoting bidder wins the business.Organisational purchases are mostly done this way ,by calling for tenders& quotes,to perform some work or to purchase some capital intems. 16..Answer: a. Gatekeepers Gatekeepers collect details from sales people,schedules sales presentation & monitors the whole buying process 17..b.Influencer As he is the person who is aware of the company\'s needs as well as what can be expected from that type of computer & its compatibility to the company\'s information-generation requirements. 18..b.Distribution As wholesalers & retailers are part of the distribution channel--who decide how to take the manufactured product to the end-users - for whom the products are intended . 19..Answer: d. Reciprocal relationship It is to the benefit of all parties involved. 20..d. Supplier development engineer He works at assigned supplier\'s location/s & assists in the development of the producs/processes-- to be supplied so as to maximize quality, efficiency and productivity, to the standard expected---so that the output turn as expected ,without costs towards wastage,etc. & also delivered on time & as per specifications.