Question 13 of 20 13 In a marketing decision the environment

Question 13 (of 20) 13 In a marketing decision, the environmental forces such as social, economic, technological, competitive, and regulatory are known as O the four Ps O the marketing mix

Solution

Problem # 13

In a marketing decision, the environmental forces such as social, economic, technological, competitive and regulatory are known as “UNCONTROLLABLE FORCES”

The correct option is Uncontrollable Forces.

We need to understand the type of environment in marketing.

There are two environment is marketing (i) Internal and (ii) External

The INTERNAL Environment of marketing is comprises of the activities inside of the marketing organization. In internal environments there are some variables to make decisions which influence the marketing efforts. Such variables of marketing are product, promotion, price, place, process and physical environment (7Ps). These are controllable forces since these are variables and internal environments forces on which organization has the control.

The External Environment of marketing is comprises of those “UNCONTROLLABLE FORCES” outside the organization. These forces that can influence the business are uncontrollable because you do not have any control over them. The uncontrollable forces in the external environment are

- Competition

- Social and Cultural factors

- Technological changes

- Natural Forces

- Government or Regulatory Policies

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