hi everyone i need to help in this case study i want to answ

hi everyone

i need to help in this case study

i want to answer the qustion in this case and make introduction and discusion and conclusion and recommendation

VELOPING MARKETING STRATEGIES AND PLANSCHAPTER 2 You Ready?\" In the ads, children and adults from around the world delivered facts about the power of the Internet and challenged viewers to ponder, \"Are You Ready?\" Surviving the Internet bust, the company reorganized in 2001 into 11 new technology groups and a marketing organization, which planned to communicate the com- pany\'s product line and competitive advantages better than it had in the past. In 2003, Cisco introduced a new market ing message, This is the Power of the Network. Now.\" The international campaign targeted corporate executives and highlighted Cisco\'s critical role in a complicated, technolog ical system by using a soft-sell approach. Television als explained how Cisco\'s systems change people\'s lives around the world and an eight-page print ad spread didn\'t mention Cisco\'s name until the third page Mersereau, Cisco\'s vice president of corporate reader in something that\'s thought-provoking and provoca tive and doesn\'t slam the brand name into you from the worldwide leading supplier of networking equipment The year 2003 brought new opportunities as Cisco ernet. The company sells hardware (routers and entered the consumer segment with the acquisition of ches), software, and services that make most of the Linksys, a home and smal-office network gear maker. By Internet work. Cisco was founded in 1984 by a husband 2004, Cisco offered several home entertainment solu- o worked in the computer operations tions, including wireless capabilities for music, printing University. They named the com- video, and more. Since previous marketing strategies hac pany cisco-with a lowercase c, short for San Francisco, targeted corporate and IT decision makers, the company and developed a logo that resembled the Golden Gate launched a rebranding campaign in 2006, to increase awareness among consumers and help increase the Cisco went public in 1990 and the two founders left overall value of Cisco\'s brand. \"The Human Network\" the company shortly thereafter, due to conflicting inter campaign tried to \"humanize\" the technology giant by ests with the new president and CEO. Over the next repositioning it as more than just a supplier of switches decade, the company grew exponentially, led by new- and routers and communicating its critical role in connect product launches such as patented routers, switches, ing people through technology. The initial results were Bridge, which they frequently traveled latforms, and modems-which significantly contributed positive. Cisco\'s revenues increased 41 percent from to the backbone of the Internet. Cisco opened its first international offices in London and France in 1991 and business use. By the end of 2008, Cisco\'s revenue has opened a number of new international offices since topped $39.5 billion and BusinessWeek ranked it the 18th then. During the 1990s, Cisco acquired and success- biggest global brand fully integrated 49 companies into its core business. As a result, the company\'s market capitalization grew has had to develop unique ways to connect faster than for any company in history-from $1 billion sumers. One recent development is Cisco Connected to $300 billion between 1991 and 1999. In March 2000, Sports, a platform that turns sports stadiums into digitall Cisco became the most valuable company in the world, connected interactive venues. The company already has with market capitalization peaking at $582 billion or $82 transformed the Dallas Cowboys, New York Yar 2006 to 2008, led by sales increases in both home and With its entrance into the consumer market, Cisco with con- Kansas City Royals, Toronto Blue Jays, and Miami By the end of the 20th century, although the company Dolphins stadiums into \"the ultimate fan experience\" and as extremely successful, brand awareness was low- plans to add more teams to its portfolio. Fans c isco was known to many for its stock price rather than meet the players through Telepresence, a videoconfe or what it actually did. Cisco developed partnerships with encing system. Digital displays throughout the stadium ony, Matsushita, and US West to co-brand its modems allow fan ith the Cisco logo in hopes of building its name recogni- and view local traffic. In addition, HD fat-screen televisions an virtual s to pull up scores from other games, order food launched throughout the stadium ensure that fans never miss and brand value. In addition, the s first television spots as part of a campaign entitled \"Are play-even in the restroom.

Solution

1.

According to the Cisco case study, business-to-business marketing is direct approach through very specific channels of distribution. Business-to-business success is depending on personal relationships between the partner companies. In Cisco\'s business to business relationships it partner with Matsushita, U.S. West, and Sony (Cisco). The Sales in Business to business are much longer than consumer marketing.

The aims of Consumer marketing are to capture sales through major retailers In consumer market emotion plays an important role in their purchasing habits where as in business to business purchasing emotion plays much less. In business to consumer the brand building is taken important,

Cisco is using television ads and other media outlets to push its brand name and help the company to gain market space successfully. Cisco is giving tough completion to Microsoft, Apple, and Dell. It is totally focused on consumer based marketing and making smart marketing decisions which is helping the company to continue progress its efforts on the future.