Businesses across the globe are using data collection techni

Businesses across the globe are using data collection techniques and tools to amass war chests of information to leverage to create/maintain advantage. But, is this activity being deployed by companies like Google, Amazon, and thousands of others truly ethical. discuss briefly. Give examples

Solution

Data collection in any capacity is ethical, if it is:

The companies collect data through online surveys or loyalty cards. In offline efforts also, these companies are conducting marketing research through surveys, interviews and Delphi techniques. It records many valuable information and in return consumers are offered coupons and discounts. Cookies are also used to collect information. As long as the users are informed regarding data collection activities, it works well otherwise it is unethical.

Note: Company name cannot be used because it attracts copyrights issues.