For BMW Type of Brand How established reinforced Success Le

For BMW

Type of Brand:

How established / reinforced:

Success Level:(Recognition, Loyalty, Equity, etc. & justify your response)

Solution

BMW became an automobile manufacturer in 1929

BMW is a primarily comes under Corporate brand but it having  sub branding called as Global brand Challenger brand, Product brand .

Once powerful BMW had been hit hard after the war, forbidden to build the aero engines which had been its most famous and most important business in its Munich factory in ruins and its Eiseanch plant Seized by the Russians.  Uneasily the company wobbled between  production of small  motor cycles.  How ever it was faced so much of problem upto 1950.

By 1951 the company was building  over 18,000 of these single-cyclinder machines a year, feeding useful cashflow into the system and allowing the development of a new flat-twin boxer model, the R51 that BMW had been given permission to make and restarted production  of some models using stored spare parts the surviving tooling and much of the former workforce.  The cars were used by officials  and become  East Germany, already aligned with Moscow and economically cut off from the west.  The concern at BMW began exporting its wares into Western Europe in the search for foreign exchange.

Chairman throughout BMW’s years of most spectacular growth in the 1970 and 1980s.

  Its hold the power in 1980’s to 1985.   

Ever more competitive 1985- 1994.

Style and substance have maintained by  1994-1999, because previously they had used cylinder liners but this time  they used V8 twin ,32 valves and cylinder heads.

2000 to 2015  BMW undertook another of its periodic cycles of redoing the design language of its various series of vehicles.

Since 2007, BMW have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.

BMW  success is in high level, even they increased sales volume in 2015 itself.