What does Disney do best to connect with its core customers

What does Disney do best to connect with its core customers?

What are the risks and benefits of expanding the Disney brand in new ways?

Solution

Q. 1) What does Disney do best to connect with its core customers?

Answer:- Disney is one of the leading international entertainment company. It basically comprises of five segments namely:- Parks and Resorts, Media Networks, Walt Disney Studios, Disney Consumer Products and Interactive media. This kind of diversification gives a wider opportunity to disney to connect with all the categories of customers whether families, children, adults, old people etc. Futher their services are more convenient. They use very good technology to connect with its core customers. Disney connect with its core customers through advertising. Advertising plays a very important role in informing the people about the core strenghts of this company.

Q. 2) What are the risks and benefits of expanding the Disney brand in new ways ?

Answer:- Benefits of expanding the Disney brand in new ways:-

   1) Increased revenues and profits of Disney company

2) Increased goodwill of the company.

   3) Market expansion of Disney company

   4) Improved brand image.

Risks in expanding the Disney brand in new ways:-

1) Retain its reputation made in last 80-90 years.

2) Keep their core audience intact.

3) Maintain their brand image.