Remember in order to be a market leader a company must recei

Remember, in order to be a market leader, a company must receive 40% of the market share (Coca Cola). In order to be a market challenger, a company must receive at least 30% of the market share (Pepsi Cola and climbing up to #1). In order to be a market follower, a company must claim at least 20% of the market share (7-UP/Dr. Pepper) and in order to be categorized a market nicher, a company should have at least 10% of the market share ... (Snapple).

However,if you transferred those market share positions to coffee shop chains, how would you rank Starbucks, Caribou Coffee, Tim Hortons and Dunkin Donuts?

Solution

Starbucks- 32.8%

Dunkin Donuts holding a 16.1% market share

Tim Hortons 5%

Cairbou Coffee/ Petts = .754%