Explain the term permission email marketing and give an exam

Explain the term permission email marketing and give an example of its usage.

Solution

In this post I show examples of how digital marketers today are applying Permission marketing principles to their email marketing and social media marketing activities today.

In his book, Godin explains the principles of using permission marketing both in the offline world and online world, but he doesn\'t describe in detail how to best achieve permission marketing using web and e-mail.

For each of the core principles of permission marketing, I identify, define and illustrate my principles of ‘e-permission marketing’ which show how web,social, e-mail and offline communications can be best combined to achieve permission marketing online.

Let\'s start with a great example from the home page of Boticca.com, the designer jewelry brand. You can see they are bold enough to engage their new visitors with a limited offer and the option of joining as a member via Facebook or Email. A great example of an Always-On campaign

Another modern version of Permission marketing is a Facebook opt-in or Likegate page which is part of an integrated campaign with offline communications to make fans aware of the offer and driving them to the web. Here\'s a simple example of a Likegate, here\'s a simple example, promoted through offline communications.