Data from behavioral psychology indicate that administering

Data from behavioral psychology indicate that administering a tangible reward to subjects will prompt response levels twice as frequent as from subjects who receive a nontangible reward. To test this notion in a business context, two sales seminars are compared. In one seminar, sales representatives are tossed a piece of candy every time they ask a relevant question or provide an insightful comment. In the other seminar, only verbal reinforcement is provided. At the end of the seminars, data are as follows:

verbal reinforcement seminar

Solution

Goodness of Fit Test

observed

Expected values

O - E

(O - E)

Goodness of Fit Test

observed

Expected values

O - E

(O - E)

Data from behavioral psychology indicate that administering a tangible reward to subjects will prompt response levels twice as frequent as from subjects who rec

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