Your agency has just identified an insight about your custom

Your agency has just identified an insight about your customers that they claim will help you increase sales dramatically. From this insight they have developed a new creative offer. Before you roll out the offer to everyone, you decide to test it across three customer segments:

Solution

Answer:1

Acquisition strategies encompass sales and marketing ideas designed to acquire new customers. The goal behind acquisition efforts is encouraging prospects to try a product/service and become first-time buyers.

Activation strategies move first-time buyers to limited buyers. The core objectives include welcoming new customers, educating them to what you have to offer, and persuading them to purchase as many times as possible in order to create a consistent buying pattern.

Up-sell/cross-sell strategies move customers from limited buyers to full buyers. At this point, you can encourage customers to try new product lines and/or provide incentives to reach higher spending levels. The more hooks there are into a given customer, the stronger his or her relationship becomes with your organization.

Loyalty strategies recognize, reward, and say thank you to your most valuable (not necessarily