hi everyone i have answer four the qustion in this case but

hi everyone

i have answer four the qustion in this case but i want to make introduction and recomndation

because i will make presntion in this case

this is the answer

Why is it more difficult to promote a charity or service than a consumer good such as a Sony Walkman?

The main reason, for a product customer pay price and received the goods, but for charity, if they pay don\'t received back anything,

Second reason, if any product or service coming to the market before itself, people are giving preview about new product and services, it develops curiosity because they are showing interest.

For the charity, only some body pay attention, most of the people not showing the interest,

Third reason, for the charity cost going to incorporate and informal structure based persons, it may lead to corruption, because they don\'t maintain proper records for that.

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Which ingredient (s) of the promotional mix might be most appropriate in promoting a charitable cause? Why?

Solution

Introduction:

In this case, i have noticed about NSPCC is a  N0n- business Marketing using marketing strategies.

They have marketing organizational work, Like account management directly with the client by sending letter to their home. NSPCC  have Account planner  for  doing the client research through different sources.  NSPCC  have Creative team  for develops the advertisement by sheet posters. It has internet creative development and production while encourage people signing the NSPCC pledge online.

Properly  used marketing strategics by NSPCC,   though it is having problem more than marketing a product into the market.

Recommendations:

I  have  recommend put the continuous effort for the organization development, asking to public personalities to make  a event whether sports or releasing song album for noble cause.  Make a public personality  as a ambassador for the organization. Hope so, this make potential economic growth for the NSPCC .

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