Explain the Marketing System how would a global marketing sy

Explain the Marketing System, how would a global marketing system look differently?

- use an example (organization/ product) to illustrate

Solution

marketing system is the process of identification of cusomers\' needs, planning to produce a product or service to fulfill the need and delivering the product to the potential customer

marketing system mainly focueses on delivering the product to the customer at the right time for the right price. it also focus on creating awareness about the product in the minds of customer and service after sale.

when it comes to global marketing system, it is difficult to difine. in the definition I said that identifying the customer needs is the first step in marketing process. but to day each customer is looking for a different product, with different features and attributes. a single product can not be sold around the world as it is. customization is required to sell the product in the global market.

the reason is the variations in climatic conditions in different nations, changes in geographical areas, variations in people expectations, economic and finanical variations of the consumers and even the gender differentiations also. all these factors should consder to promote a product, and the producer has to consider all types of customers while he is producing his product. if he focuses on a single segment, he may no t succeeded at his business.

best example is Toyota vehicles. it is producing cars around the world and concentrates on all the varities of cars. in the SPU segment they are producing FORTUNER, in big cars segment they are producing INNOVA, in medium car segment they are producing COROLLA and in small car segment they are producing ETIOS. these many variations are because of the different mind sets of customers and their requirements.