Answer the question Many view a CRM as a waste of time money

Answer the question

Many view a CRM as a waste of time, money and resources since the management of the customer has been an on-going activity since the beginning of time. Others see great value in adding a CRM product to the overall corporate stratgy. How do you view the CRM? Justify your position.

Solution

Customer Relationship Management(CRM) is a broadly placed widely-implemented strategy for managing a company’s interactions with customers,and clients.It includes in using technology to organize, automate, and synchronize business processes.CRM is similar to customer loyalty and relationship marketing in that the goal is to move customer from a transactional interaction to an emotional relationship

CRM software responses to campaigns,Sales and purchase data,account information,Web registration data,Service and support records,Demographic data,Shipping and fulfillment dates,Web sales data.

The processes of CRM can be used to Provide better customer service,discover new customers, increase customer revenues,Cross sell products more effectively,make call centers more efficient,help sales staff close deals faster,simplify marketing and sales processes.