Google relies heavily on AI technology to perform its search

Google relies heavily on AI technology to perform its search result. Their latest application called \"Google Goggles\" lets user search the web by taking a picture with their mobile phone. The application is ideal for searching things that aren\'t easy to describe in words.

Instead of speaking or typing what you would like to search, users snap a picture. The Goggle application use artificial intelligence to analyze the photograph to generate appropriate search results.

Goggle also provides a reality app that provides layers of information about an item. For example, simply point your phone at a restaurant. Seconds later, the Goggle app places a button on the screen. Upon tapping the button, Goggles provides a plethora of data about the restaurant No snapshot required.

The application also provides provisioned learning experiences. For example, point the phone at a word and Goggle will translate and pronounce the word into several languages. Developers at Google predict that in the near future users will be able to point their phone at a math problem and have Goggle show them how to solve it.

View the video below for a demonstration of the Goggle technology.

How could Goggle\'s Goggles app be beneficial to consumers and/or students?

In what ways could a company utilize Goggle\'s Goggles technology to derive a competitive advantage over their competition?

Solution

Solution:

Google\'s mission is to organize the world’s information and make it universally accessible and useful. Google is successful search technology. Since then, Google has greatly expanded its large portfolio of products and services beyond Internet search.

The sustained competitive advantage of Google is remarkable and a feat worthy of emulation by its competitors.Google operates in a very competitive environment. With its plethora of products and services, Google faces competition from organizations of different industries. Google’s sustained competitive advantage is evident in a few ways, particularly in its superior infrastructure. Despite Google’s secrecy, Royal Pingdom reports that Google owns 36 data centers worldwide in 2008 with expansion plans to different geographical sites such as Taiwan, Malaysia and within the United States. An estimated 900,000 servers run in the data centers, with the figure envisioned to be 10 million in the future.

Google is a powerful search engine.It’s earliest forms, Google’s search engine received critical acclaim, with PC Magazine naming it in its list of “Top 100 Web Sites and Search Engines for 1998”. Between the year-end 1998 till early 1999, the number of queries increased from 10,000 to 500,000 queries daily. Since then, the search engine has been refined and enhanced with newer features.

Google has also acquired over 100 companies to expand its services, notably the popular video sharing web site, YouTube in October 2006 and Motorola Mobility in August 2011. YouTube serves more than 800 million unique visitors a month and holds a leading market share of more than 40% in online video. This staggering figure 20 times greater than it\'s nearest competitor, Youku in China.

Google also encourages its staff to exercise their creativity and innovation, that can contribute to the formation of new products and ideas. No doubt, it is one of the companies many yearn to work for.

Google is best known for its search engine. The search engine has been Google’s most valuable resource, driving advertisements ..Employees are also one of Google’s valuable resources. The lively and creative company culture has been important in the high-efficient operations, resulting in the creation of the many innovative services and tools.

Google has a large portfolio of patented technology and the numbers of patents held have been increased with the acquisition of Motorola Mobility in 2013. It is reported that the acquisition has provided Google with an extra 24,000 patents.

Google’s scale of its infrastructure are not easily imitated. Google does not disclose much about its infrastructure but is estimated that to own a huge number data centers and servers worldwide. It is also difficult to duplicate the success of Google .when the market was less saturated and competitive.

Google’s advantage over competitors is its rapid speed that keeps users coming back. The results of the search may vary, but because of the incredible speed, a user can search another key phrase with minimal sacrifice and therefore be less inclined to switch to a competitor.

Google provide a fast search, but the company also employs tools and services such as the Google toolbar, Google Maps, Google Earth and Google News. The toolbar presents a way for users to conduct a search without leaving their homepage. It also simplifies navigation by recounting the most searched-for web pages by each user. Services such as Google Maps and Google News provide another type of support on top of the general search engine.

Google has also expanded to mobile phones with the Android operating system, which delivers Google services and features as mobile applications. These strategies allow for Google to reach out to consumers and create a competitive advantage.

Google’s competitive advantage is it provides an incredibly fast search and tools to support the general search engine. Competing search engines such as Bing or Yahoo! would have to develop their infrastructure to match the speed and comprehensiveness that Google possesses.

Google scores over its competitors over relevance of search results, cost of executing the search and the speed of the search. This is the differentiation advantage Google is having over their competitors. Google\'s competitive advantage comes from the infrastructure they have built over the years. Continuous innovations, ease of use, relevancy in results are some Google\'s distinctive competencies. Google\'s ability to connect with the internet users, advertisers, website owners differentiates it from the competitors. Google has technological advantage over its competitors as they use high performance system which can take workload more than the general systems. Because of this capability they have a cost advantage over their competitors.

Google the ultimate destination for advertisers as well as the end users.The benefits advertisers can get are