Discuss the similarities and differences between relationshi

Discuss the similarities and differences between relationship selling and traditional selling. Please use relevant concepts and theories from the textbook and give examples to support your argument.

Solution

First we have to understand the meaning of relationship selling and traditional selling.

Traditional selling is relating for short term purposes,use for the promotion and selling of the product without giving customer priority.That why it is also called a single sale because it believe in one time selling.

On the other hand Relationship selling as its name describe it beieve in long term relationship.It
gives priority to customer needs,their wants,their taste every thing relating to customer it mattere for this type of selling.

Similarities
1.relates with customer\'
2.bond between salesperson and customer

Disadvantages
1.Customer get aggresive
2.salesperson gets unpaid consultant