the book called managing for quilty and perforance excellenc

the book called managing for quilty and perforance excellence. the end of chapter 11 . in question discussion. so the questoin 3 is relatd to question 2 . anyway this is the qusition 3 that i need to get answer. 3) try to match the following companies with their actual mission statement in question 2. could you think of more appropriate mission statement for any of these organizations? a- Volve , B-AT&T, c-the international red cross , d-caterpillar , E- DHL world wide express . Therefore, i ll add question 2 with answer here it is

Que. Examine the following mission statements. Do you think they have a true purpose or are they merely cosmetic devices because someone felt that no major organization can be seen without one?

a. Our single focus will continue to be helping customers all over the world succeed in their businesses. When we do that—when we make them winners—then employees, dealers, and stockholders win as well.

b. XYZ strives to understand and fulfill the needs of all our customers by providing the highest level of reliability and service at all times.

c. XYZ creates value by providing transportation related products and services with superior quality, safety, and environmental care to demanding customers in selected segments.

d. We are dedicated to being the world’s best at bringing people together—giving them easy access to each other and to the information and services they want and need—anytime, anywhere.

e. To serve the most vulnerable

answer

A mission statement should communicate and state the purpose of an organization. A good mission statement states what is importnat for an organization, and communicates a sense of direction for every stakeholders.

a. This is a good mission statement as it gives a sense of direction and purpose. The agenda is outlined - to help customers and make them winners.

b. This is not a good mission statement as it does not have any of the essential components of what the key market is, what will be the product or service offering, and what will be the distinguishing factor.

c. This is an excellent mission statement. The framework is provided i.e transportation related products and services. Moreover, the statement also outlines its key market in terms of target customer. The company will target demanding customers in selected segments only. The statement provides a clear sense of direction.

d. This is a good mission statement. The offering is mentioned clearly - information and services that will give people easy access. The unique feature will be providing the service anytime and anywhere.

e. This is not a good mission statement. It just states that it will serve the most vulnerable. This is a highly generalized statement and the company should be more vivid in its explanation of \"vulnerable\". The company should also outline how it will serve the vulnerable, in what way, and what will be the key offerings.

Solution

AT&T company providing the highest level of reliability and service at all times.

international red cross company providing transportation related products and services with superior quality, safety, and environmental care. That means this compny is also providing reliable services.

So AT&T, the international red cross companies have similar mission statements.

b and c are matching.