Web 20 sites allow users to interact and collaborate with ea

Web 2.0 sites allow users to interact and collaborate with each other through social media and virtual communities. Many businesses have begun to embrace social media as a viable business strategy The video below details how businesses are tapping the power of social media to increase sales, cut costs, and reach consumers. https://www.youtube.com/watch?v=wNAQrAr3M9Y

Discussion Questions: Discuss social media\'s impact on your personal consumer habits.     

Do you \"like\" a products or business on Facebook? If so, is your motivation genuine (i.e. you really liked the product or business)?

Have you posted a product review (positive or negative) on the Internet? Did your review have an impact of any kind?     

How much of your purchasing decision is influenced by product/business reviews you read on the Internet? Do you or would you pay for professional review services such as Angie lists?

Solution

one of the motives that the net in popular and social media specifically are so powerful for purchasers is that it’s speedy. buyers can without problems look up your hours of operation, your deal with and your online buying possibilities even as they\'re at the train or standing in line at the coffee save. those customers aren\'t going to scroll web page after web page after page to find you or a extra wonderful overview of your commercial enterprise. The greater fresh content posted each day, the higher hazard a enterprise has of having on the first web page of a search. Social media web sites provide a means to maintain content material fresh, alive and energetic.
offers
shoppers use social media to look for deals. seeing that approximately eighty five percentage of purchasers say they will change their buying conduct in reaction to social media content material, companies should use the platforms to sell sales and specials or threat losing out on capacity income. while looking on the advertising finances for the yr, as an instance, savvy business proprietors spend money on sparkling content and coupons which are posted on their social media web sites. They praise customers for signing up for alerts and for supplying precious personal data approximately their shopping tendencies.
Referrals
Social media offers purchasers a new and international “fence” over which they are able to talk to their pals. in step with advertising and marketing consultants on the communication organization, sixty five percentage of customers who acquire a recommendation from a contact on their social media sites have bought a product that changed into advocated to them. friends and own family are making those guidelines, too. almost 93 percentage of social media customers have either made or acquired a recommendation for a services or products