Businesses across the globe are using data collection techni

Businesses across the globe are using data collection techniques and tools to amass war chests of information to leverage to create/maintain advantage. But, is this activity being deployed by companies like Google, Amazon, and thousands of others truly ethical. discuss briefly. Give examples

Solution

The information beung used by the likes of Google, Amazon and thousand of others is unethical and should be regulated. The personal information is being sold to advertisers without the consent of the affected parties in many countries. The personal and private information is being subject to advertising revenues. The websites makes customized advertisement on the basis of their searches on the internet. The facebook bought whatsapp and paid a huge sum of money not for the app but for the users and the potential loads of information it possesses. The information of millions of users are being sold to the advertisers to make revenues. These websites also track theior activity on the internet by tracking their browing history, address and IP addresses. The information, personal and private pictures and messages makes the user vulnerable to these website management who has only one motive that is to earn more and more revenues and profit.