In recongnition of the postpurchase role of promotion what s

In recongnition of the post-purchase role of promotion, what strategies would you suggest for; (a) a busy hositpal emergency rooom, (b) an executive fitness program that provides health screening and fitness evaluation, and (c) an occupational medicine program that contracts its services to companies?

Solution

(a) A busy hospital emergency room: Sales complex and simple advertising. The more people involved in making a corporate purchasing decision, the greater the need for personal selling. When numerous decision makers are involved, each one may have a distinct set ofattributes upon which he or she bases a decision.

(b) An executive fitness program that provides health screening and fitness evaluation: highsales and low advertising because the executive fitness program need to use a sales person that explain the intricacies of the program.

c) An occupational medicine program that contracts its services to companies: Fewpersonal sales and many advertising because here might be best promoted with a personal sales effort targeting the companies who have employee assistance personnel