In todays working world your professional online brand is ke
In today’s working world, your professional online brand is key. LinkedIn can help you
build one. Please list five ways to build your personal brand through LinkedIn, and explain why?
Solution
1)Profile Picture:
It might seem completely obvious, but your profile picture on LinkedIn needs to be a photo of you.It doesn’t have to be a professional headshot in any way, it can even be taken on your phone, so long as it has a decent camera. Another way to make your profile picture stand out for all the right reasons is to stand against a backdrop of your company branding or logo.
2)Meaningful Connections:
Once your profile is impeccably optimized, you’ll be ready to grow your network and build your strategic brand associations on LinkedIn. This keeps your network fresh and active, and strengthens your global connections.
3)Location:In terms of choosing your location, it’s best to select the location that you are responsible for recruiting for. You might recruit for a lot of different locations, in which case it’s best to choose your home location but if not, it makes far more sense for potential candidates to see that you’re based in their location
4)Skill Set:You need to add at least 5 skills to your profile to become an All-Star on LinkedIn. Enter variants of the skills you have as it will help with SEO within LinkedIn, so if you’re listing ‘Recruiting’ as a skill, don’t forget to also list ‘Talent Acquisition’, ‘Executive Search’, ‘Sourcing’ and ‘Internet Recruiting’. If programmer then include C,C++,java etc
5)Recommendations:
Another brilliant way to influence potential candidates is by getting recommendations for your LinkedIn profile. Request your colleagues, line managers and customers (hiring managers, candidates) to write a recommendation for you. Having concrete information from your past and current colleagues, where they are saying great things about you will only help to boost your profile.
