Compare and contrast the concept of POD pointofdifference an

Compare and contrast the concept of POD (point-of-difference) and that of POP (point-of-parity).

Solution

POD and POP are opposites, the first refers to differences and second to similarities

We can define POD as the aspects of the product that are distinct to the ones offered by the rival companies.

And POP on the contrary are the aspects of the product that are similar to the ones offered by the rivals.

When a company is looking to position a product into the market, it needs to have both POP but it also must have something that makes it different from other, something unique which are POD