Bring out any two of the comparisons and variations among We

Bring out any two of the comparisons and variations among Web analytics and Social analytics.

Solution

Web analytics Social analytics Web analytics is the process of measuring,collecting and analyzing traffic data of the website. Social analytics is the process of gathering data from blogs and other social media websites. It is mainly done to understand the user behaviour on a particular website only. It is mainly done to help the businesses to understand the customer requirements,consumer behaviour and other business strategies. Web analytics improves the website\'s design and user experience. It also monitors user\'s activities and website\'s traffic. Social analytics improves the business market by helping it to understand the consumer needs better and also by improving various strategies to satisfy the customers. Various tools used for web analytics are Google analytics, Moz analytics,Crazy Egg etc. Various tools used for social analytics are Adobe,Oracle,SAP etc.