tion 19 of 20 Sa 19 The primary difference between a good an

tion 19 (of 20) Sa 19. The primary difference between a good and a service, both of which are products to the marketer, is that a good is and a service is O exchanged, performed free of charge O valued by the consumer, valued only by organizational buyers O a direct form of customer value; a customer value proposition O part of the regulatory environment: free from regulation O a physical object, intangible

Solution

The primary difference between a good and a service, both of which are products to the marketer, is that a good is a physical object and a service is intangible.