Chapter 6 Homework Seved Help Save Exit Submit 1 Product Li

Chapter 6 Homework Seved Help Save & Exit Submit 1 Product Life Cycle at WashamAgri Rachel recently took over the role as marketing manager at WashamAgri, a leading producer of agricultural products to help farmers be more successful. Rachel\'s first task is to analyze where each of Washams products are in the product life cycle 2.5 points This activity is important because marketers should understand the characteristics of each stage of the product life cycle so that they can make decisions as to which elements of the marketing mix are most effective for each Bock The goal of this exercise is for Rachel to categorize each of WashamAgni\'s major products as to where they are in the product life cycle so that she can develop a report as to what marketing actions should be taken for each product Print

Solution

This is the case of introduction stage as the product is just introduced. This can be justified because there is no direct competition. Tractor part is also in Introduction stage. This can be justified because the Tractor parts is not profitable due to heavy R & D expense, which is generally done in Introduction stage. Combine engine has started to take advantage of economy of scale which justifies that the product is in Growth stage. Fertilizer product is in Introduction phase as the company is working to built distribution network. Irrigation equipments where the customer service and repairs are providing major source, from which it is clear that the product is in Maturity stage as market saturation is reached for the product. Barn lighting, Livestock feed and Farm tools are in the Decline stage as evident from decline in profit in Barn lighting, falling in sales for Livestock feed, and competitors leaving the market for Farm tools.