Q7 Which words can be used to describe quantitative research

Q7. Which words can be used to describe quantitative research methods? (Select all that apply.)

A. Words

B. Numbers

C. Structured

D. Randomly selected samples

E. Focus is on the research subject\'s view

F. Objective

Solution

Quantitative research is research that gathers information using number data. A questionnaire with yes or no answers would be considered a quantitative design (e.g \"50% of participants answered yes to question 3\"). With this approach you can draw conclusions using numbers and percentages but it is rather limiting.

The opposite would be qualitative research methodologies - such as interviews or focus groups. From this you can look at themes across your sample (e.g \"one main problem experienced by smoking cessation is lack of confidence\").

This helped to remind me what these methods meant:

Quantitative = Quantity/Numbers/numerical data

Qualitative = Quality data/detailed descriptions.