In adjusting to industry changes how should public agencies

In adjusting to industry changes, how should public agencies and nonprofits strategically approach cutting back or increasing services, staff, and, perhaps, their institutional mission?

Solution

Public agencies and nonprofits take strategic initiatives as per their vision and mission statement to serve the audience in the prevailing business environment. Though, the changes at macro and micro level of the economy, keep the industry to take a new shape and these organizations have to relook, redefine and refreez the mission statement. Accordingly the strategy changes and there is a change in the portfolio of services also. Here, these organizations can do so in following ways:

1. Continuous scanning of the business environment in which they operate and assessment of the needs to change

2. Regular assessment of the needs, preference and changing trends among the people of target audience

3. Regular matching of industrial change and change in trends and preferences in the audience

4. Addition and or modification in the services offered by the organization

For example, a non-profit organization starts working upon the poverty related issues, though the creation of new opportunities and self-help initiatives have alleviated the poverty level up to the certain extent. Though, a new challenge in the form of women facing issues in society and at the workplace, has emerged. The government has also taken many programs to alleviate the poverty and industry has changed. In this case, the nonprofit organization can work towards the women empowerment also while taking other initiatives. Whiling doing so, staff or the networking partners can be increased to adequately serve the target audience.