How do Harrahs BIDSS capabilities enable a fit across its di

How do Harrah’s BI/DSS capabilities enable a fit across it\'s different functional areas?

Solution

The database technology and customer relationship management software help Harrah\'s achieve a competitive advantage in the gambling industry over others. The database technology and customer relationship management software enable Harrah\'s to maintain sharp customer profiles, analyze its data to identify the most profitable customers, improve its customer service, and offer consistent customer service. The database technology and customer relationship management software cannot address organizational issues, such as the switch from a casino-focus to a customer focus, loss of privacy fears, and gambler exploitation criticisms and the like.