What resources are needed to create a comprehensive performa

What resources are needed to create a comprehensive performance analysis? (Note: The assignment is on the retail industry)

Solution

Retail:

A retailer can be defined as a merchant or an agent or an enterprise, whose key business is selling directly to ultimate end-consumers for non-business use. The retailer performs many marketing activities such as buying, selling, grading, risk-trading, and developing information about consumers’ wants and needs.

The retailer is the intermediary in the marketing channels because he/she is the both; marketer and customer, who buys from wholesales/ company and sells to the end-consumer to consume. The retailer is a crucial connecting link in an intricate skeleton of marketing.

Below are key resources are needed to create a comprehensive performance analysis: